Lubomila Jordanova


“The role of technology in strengthening the value chains of our economy depends on the willingness of the different stakeholders to cooperate, on our reliance on actual data to make decisions for the future and on our focus on reestablishing the balance between people, planet and profit.”


Lubomila Jordanova is the founder and CEO of PlanA.Earth, a Berlin-based startup developing an end-to-end platform that enables companies to measure, monitor and reduce their environmental footprint and improve their ESG performance. She is also the co-founder of the Greentech Alliance, a community of 500+ startups which are connected to over 350+ advisors from VC, media and business, who help them monthly with advice and feedback. Prior to Plan A, she worked in investment banking, venture capital and fintech in Asia and Europe. She was recently announced as Marshall Fund Fellow for 2021 and 100 Top Women in Germany 2020.

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